Optimal Pricing Strategy Research of Fresh Agricultural Products Based on Consumer Choice Behavior
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چکیده
منابع مشابه
The Analysis of Consumer Behavior of Fresh- products E-Business - Based on Research in Chengdu
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Yalçın Akçay College of Administrative Sciences and Economics, Koç University, Rumeli Feneri Yolu, Istanbul, Turkey, 34450, [email protected] Harihara Prasad Natarajan Department of Management, School of Business Administration, University of Miami, Coral Gables, FL 33124, [email protected] Susan H. Xu Department of Supply Chain and Information Systems, Smeal College of Business, Penn State Univers...
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Assuming consumers choose retailers based on their average price perceptions, previous research examined how different retailer pricing strategies (frequent discounting, deep discounting and everyday low pricing) influence these perceptions. In these studies, participants typically viewed competing retailer's product prices over multiple trials that simulated multiple shopping occasions. Then, ...
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ژورنال
عنوان ژورنال: DEStech Transactions on Environment, Energy and Earth Science
سال: 2017
ISSN: 2475-8833
DOI: 10.12783/dteees/seee2016/6547